The future of Real Estate Marketing; Best Practices

A lot of people believe that the future of real estate marketing is quite critical for real estate agents and there is no two ways about it. The fast evolution of the Internet has made it possible for the homeowners to sell their property themselves. There are even tutorials and even third party websites (eg. 99 acres, magic bricks, Housing etc.) available that can help you sell your home for maximum profits and even a layman can read and follow the same.

At the same time, most real estate agents are outdated, utilizing old promotional methods. In order to survive in the future, evolution is key for the real estate agent or a Developer for that matter. Today, consumers are savvy because of Internet evolution. With fierce competition in the marketplace, potential home buyers are armed with all the data they could possibly need, forcing real estate agents to compete and set themselves apart more fortuitously than before.

Selling or renting your home on through Internet.

Today, most of the properties available to sell or to be rented out is present on Internet. A consumer who is looking to rent or buy a new home because of the job transfer or planning to move to a different city will always prefer looking at options available online, which can help you take a sound and informed decision. Some of the benefits of checking out property online are;

• You can compare with different option available as per your preferences.
• See it on Map to calculate your daily commuting feasibility
• Saves time as you wouldn’t really have to travel all the way to the Construction site
• Check out the Developer’s or Brokers review.
• Gives you a detailed insight on the project

Video Marketing Techniques

Even if Video presentation is one of the most preferred option by Consumer, there are not many real estate agents that use video to promote their properties; this is quite strange. Your interested buyer will be able to see the home before visiting, reducing the time and efforts needed for an extensive house tour later on. This also takes care of the language barrier between the buyer and the seller. Highlighting the advantages of buying or renting a specific property though video is certainly one of the most lucrative techniques of marketing.

Mobile Marketing

Imagine when a Buyer is on a hunt for the right property and he/she gets a popup ad displayed when in the same location. This is highly possible by using the Local listing and map integration. With the number of mobile users increasing every day, more than 30 percent of searches on google are done through a mobile device. With this numbers you can never ignore the benefits of using mobile marketing for your real estate business. The first step to get on mobile platfor is to make sure that your website is properly optimized for smartphones and tablets. Remember that the number of mobile internet users will keep growing so you have to seriously consider this marketing medium.

Your Online Reputation

Buying a property is not a one day deal. When you’re spending in crores you’d definitely want to make sure that you’re dealing with the right person.

Even when you can easily use online marketing techniques to promote real estate properties, this does not actually mean that a sale will be made. A person that is interested in buying will still have to visit. However your online reputation, brand and reviews will always influence a Buyers visit to your premises. Considering this, there will likely never be a disappearance of face-to-face sales techniques.

Regardless, the first impact is made through the online world – with the future does moving towards an even stronger online influence.