Paresh Nanda

Owning a website is extremely empowering for anyone who has an idea to share with the world. Websites can be used by almost anyone, be it a blogger, freelancer, business owner or an artist because it is super easy to display your work, sell it and receive feedback from people on your own website. Owning a customized website adds to your name's credibility and makes your business look professional. People might think that building a new website is some wizardry that laymen cannot perform. They are wrong. Making websites is easier than ever and you can learn that today just here. Let’s get started. #1: Choose your Domain Name and Domain Host We know that WordPress is free but a professional website needs a domain name and host that needs to be purchased. Purchasing a domain is almost necessary because it looks beautiful and professional and running a site on someone else’s domain is (yourbusiness.wordpress.com) is highly unappealing. Also, purchasing a domain is super e...

Former President Bill Clinton is quoted as  once saying, “Follow the trend lines. Not the headlines.” The New Year is almost here and with it comes the opportunity to set exciting New Year’s Resolutions to better ourselves and our businesses. Digital marketing is fluid. It is always changing and brands have to be able to adapt to that. As 2017 enters its final phase, it's the perfect time to look ahead and predict the Digital Marketing trends of 2018. i have a few predictions on what digital marketers can expect in 2018. So, what’s the next big thing?  Google never stands still, so neither does digital marketing. Here's what you need to know in 2018. As 2018 approaches, there are a number of new marketing trends poised to make a significant impact on go-to-market strategy. Here are 18 of the most important trends to look for in the coming year. Rise of the Chatbots: Chatbots have become part of the mainstream for at least some of the population. Ordering basic prod...

Loyal people are those who have these characteristics. 1) They care about success - of the team, of the boss, and their own 2) They tell you what you needed to hear, not necessarily what you want to hear 3) They do not disagree with you in public, and support your decisions publicly 4) They worked hard and are dependable To earn their loyalty we must 1) Take their problems as our own 2) Be there for them when they need us 3) Defend them even when it is not easy for us 4) Create an atmosphere of appreciation and mutual trust 5) Never patronize them, never criticize them in public 6) Create opportunities for them, not rules An employee's fiancee got really sick. His boss not only gave him time off, but also personally called a medical doctor, a world renowned specialist in liver diseases and used his personal influence and connections to get the employee's loved one to be seen and cared for by this expert. That boss changed companies a few times, th...

It was the time then I decided to stay away from things that not only demotivated my employees but also that hurts them deeply. As a boss, I am responsible for the progress of my employees and for leading them in a direction that will indeed bear fruits for my small business. There are a lot of different ways to keep employees motivated but not every style work with every employee. At a time you have to share your vision with the right people at the right time, sometimes you have to appreciate them for their work and so on, but one thing that goes well for all is the “verbal communication” between you and your employees. Whatever the situation is, even when you are at the peak of frustration, you do not have the privilege to say something impromptu. Apart from monitoring your tone and being rude without even realizing it, there are certain things that you should never say to your employees. So, all the bosses keep in mind these 7 things - 1. “You Must do What I Say because I P...

It’s important to not get overwhelmed by your ambition to create wealth and cut back on necessities on a regular basis. Going on spontaneous holidays, binge shopping, or filing your house with unnecessary gadgets: which one of these impulsive acts is stopping you from getting wealthy? Most people guilty of overspending either end up blaming their stars or the fact that they don’t make enough money. Well, none of those two can make you rich. What will? Finding ways to save more money, spending less, and being disciplined and committed to your money goals can help you build wealth. We’re in the early days of a new financial year. Let’s take a look at some thoughts to explore to help you stay on track with your savings goals. Set money goals first Ask yourself the question: what are you saving for? Once you know the answer, you then start thinking of ways to save effectively. You pick your investment instruments as per your goal. While long-term goals such as life after ...

It’s the early 2010s. I had just been hired at a technology startup, and the website needed a radical overhaul. The look and feel needed to be upgraded and the copy needed to be rewritten. But the biggest problem I saw was that the focus of the site, and specifically the home page, was all wrong. As the new kid in town, I didn’t want to give the impression that my barrels were ablazin’ and I was looking to shoot down everything in my way, so I came up with the idea of creating a “heat map” of the home page to make my point in a logical and unemotional manner. Creating the heat map was easy. I took a screen shot of the home page and pasted it into PowerPoint. I then deconstructed the page into a color-coded wireframe by covering each section with a box using the following color scheme: • Red for company content and links • Yellow for product/service/technology content and links • Blue for customer-oriented content and links • Green for lead generation...

The data that you see in Google Analytics is wrong. As I explained in a recent presentation , Google Analytics code is a client-side JavaScript snippet that is inserted into the front-ends of websites. Whenever those code snippets are blocked or otherwise do not execute, Google does not obtain any information from the session that is occurring at that moment. That data, however, does remain in the server log, which is the only collection of data that is one hundred percent accurate in terms of how search engines and visitors are crawling and using websites. (For more information on how to use this server log data for IT operations, business intelligence, and marketing, I will refer you to my MozCon presentation, notes, and links to explanatory material.) But based on the popularity of the platform, online marketers would not seem to know that Google Analytics shows faulty data. According to W3TECHS, Google Analytics is used by 55 percent of all websites and has a traffic ...