Paresh Nanda

It’s important to not get overwhelmed by your ambition to create wealth and cut back on necessities on a regular basis. Going on spontaneous holidays, binge shopping, or filing your house with unnecessary gadgets: which one of these impulsive acts is stopping you from getting wealthy? Most people guilty of overspending either end up blaming their stars or the fact that they don’t make enough money. Well, none of those two can make you rich. What will? Finding ways to save more money, spending less, and being disciplined and committed to your money goals can help you build wealth. We’re in the early days of a new financial year. Let’s take a look at some thoughts to explore to help you stay on track with your savings goals. Set money goals first Ask yourself the question: what are you saving for? Once you know the answer, you then start thinking of ways to save effectively. You pick your investment instruments as per your goal. While long-term goals such as life after ...

It’s the early 2010s. I had just been hired at a technology startup, and the website needed a radical overhaul. The look and feel needed to be upgraded and the copy needed to be rewritten. But the biggest problem I saw was that the focus of the site, and specifically the home page, was all wrong. As the new kid in town, I didn’t want to give the impression that my barrels were ablazin’ and I was looking to shoot down everything in my way, so I came up with the idea of creating a “heat map” of the home page to make my point in a logical and unemotional manner. Creating the heat map was easy. I took a screen shot of the home page and pasted it into PowerPoint. I then deconstructed the page into a color-coded wireframe by covering each section with a box using the following color scheme: • Red for company content and links • Yellow for product/service/technology content and links • Blue for customer-oriented content and links • Green for lead generation...

The data that you see in Google Analytics is wrong. As I explained in a recent presentation , Google Analytics code is a client-side JavaScript snippet that is inserted into the front-ends of websites. Whenever those code snippets are blocked or otherwise do not execute, Google does not obtain any information from the session that is occurring at that moment. That data, however, does remain in the server log, which is the only collection of data that is one hundred percent accurate in terms of how search engines and visitors are crawling and using websites. (For more information on how to use this server log data for IT operations, business intelligence, and marketing, I will refer you to my MozCon presentation, notes, and links to explanatory material.) But based on the popularity of the platform, online marketers would not seem to know that Google Analytics shows faulty data. According to W3TECHS, Google Analytics is used by 55 percent of all websites and has a traffic ...

The rise of cyberthreats means that the people once assigned to setting up computers and email servers must now treat security as top priority In the Appalachian mountain town of West Jefferson, N.C., on an otherwise typical Monday afternoon in September 2014, country radio station WKSK was kicked off the air by international hackers. Just as the station rolled into its afternoon news broadcast, a staple for locals in this hamlet of about 1,300, a warning message popped up on the screen of the program director’s Windows PC. His computer was locked and its files—including much of the music and advertisements the station aired—were being encrypted. The attackers demanded $600 in ransom. If station officials waited, the price would double. The station’s part-time IT person, Marty Norris, was cruising in his truck when he got the call that something was amiss. He rushed to the station. “I immediately pulled the plug on his computer,” says Mr. Norris. In a quick huddle, the po...

On May 12th 2017, a ransomware of WannaCry or Wcry started spreading like wildfire starting from NHS system in UK. It spread to dozens of hospitals from where it spread to 6 continents affecting more than 100,000 machines! It caused chaos at hospitals, schools and universities, manufacturing shutdowns, and overtime for cybersecurity professionals.  Reports have confirmed malicious activity in Europe where the attacks began, US, China, South Korea, Indonesia, Vietnam and Japan. Servers that weren’t updated after March 14 with the MS17-010 patch were affected; this patch resolved a vulnerability called ExternalBlue. It was a closely guarded secret by NSA but was leaked last month by a hacker group last summer. The most important part is that the ransomware did not spread because of people clicking on bad links as it is exploiting the vulnerability in windows OS and the only way to prevent it was to have the update. What is WannaCry Ransomware? WannaCry, like many other ...

My WhatsApp journey has been different from the majority. Initially like everyone I downloaded WhatsApp for just chatting with friends. One thing I realized that no matter how busy I was, I never skipped messages that contained stories. That made me think that there might be many people like me who will also enjoy reading stories. So I decided to share short and inspiring stories via WhatsApp. The response to the idea was good and soon around 200 people joined to receive stories on daily basis. The initial plan was just to share 101 stories in 101 days. But by that time, there were around 800 people in the list and they requested me to continue with the story initiative. It was difficult to send stories every day so I started sharing it on alternate days. Till now I have shared 190 stories and there are around 2,200 people who have signed up to receive them. I receive around 250 messages on personal chat (stopped counting unread messages of groups) on a daily basis. In th...

Google runs the world's largest and most profitably online ad network, but the lion's share of ad dollars still go to TV. The search giant is looking to change that by associating online ads with purchases in the real world — your purchases. Google has partnered with companies responsible for tracking purchase data, which gives it access to about 70 percent of all US credit and debit card transactions. This all comes off as a little creepy, but Google is adamant that it's not creepy at all. Right now, Google and other online advertisers lack the data to draw a strong connection between online ads and purchases in real life. Google has the tools to track what you buy online, assuming you remain logged into your account and choose to share your browsing data. Offline, Google can do little more than track your location to guess at what you're buying and peek at data from Android Pay. Google's hope is that offline purchase data will confirm that the ads you see on...