Paresh Nanda

It’s important to not get overwhelmed by your ambition to create wealth and cut back on necessities on a regular basis. Going on spontaneous holidays, binge shopping, or filing your house with unnecessary gadgets: which one of these impulsive acts is stopping you from getting wealthy? Most people guilty of overspending either end up blaming their stars or the fact that they don’t make enough money. Well, none of those two can make you rich. What will? Finding ways to save more money, spending less, and being disciplined and committed to your money goals can help you build wealth. We’re in the early days of a new financial year. Let’s take a look at some thoughts to explore to help you stay on track with your savings goals. Set money goals first Ask yourself the question: what are you saving for? Once you know the answer, you then start thinking of ways to save effectively. You pick your investment instruments as per your goal. While long-term goals such as life after ...

It’s the early 2010s. I had just been hired at a technology startup, and the website needed a radical overhaul. The look and feel needed to be upgraded and the copy needed to be rewritten. But the biggest problem I saw was that the focus of the site, and specifically the home page, was all wrong. As the new kid in town, I didn’t want to give the impression that my barrels were ablazin’ and I was looking to shoot down everything in my way, so I came up with the idea of creating a “heat map” of the home page to make my point in a logical and unemotional manner. Creating the heat map was easy. I took a screen shot of the home page and pasted it into PowerPoint. I then deconstructed the page into a color-coded wireframe by covering each section with a box using the following color scheme: • Red for company content and links • Yellow for product/service/technology content and links • Blue for customer-oriented content and links • Green for lead generation...

The data that you see in Google Analytics is wrong. As I explained in a recent presentation , Google Analytics code is a client-side JavaScript snippet that is inserted into the front-ends of websites. Whenever those code snippets are blocked or otherwise do not execute, Google does not obtain any information from the session that is occurring at that moment. That data, however, does remain in the server log, which is the only collection of data that is one hundred percent accurate in terms of how search engines and visitors are crawling and using websites. (For more information on how to use this server log data for IT operations, business intelligence, and marketing, I will refer you to my MozCon presentation, notes, and links to explanatory material.) But based on the popularity of the platform, online marketers would not seem to know that Google Analytics shows faulty data. According to W3TECHS, Google Analytics is used by 55 percent of all websites and has a traffic ...

The rise of cyberthreats means that the people once assigned to setting up computers and email servers must now treat security as top priority In the Appalachian mountain town of West Jefferson, N.C., on an otherwise typical Monday afternoon in September 2014, country radio station WKSK was kicked off the air by international hackers. Just as the station rolled into its afternoon news broadcast, a staple for locals in this hamlet of about 1,300, a warning message popped up on the screen of the program director’s Windows PC. His computer was locked and its files—including much of the music and advertisements the station aired—were being encrypted. The attackers demanded $600 in ransom. If station officials waited, the price would double. The station’s part-time IT person, Marty Norris, was cruising in his truck when he got the call that something was amiss. He rushed to the station. “I immediately pulled the plug on his computer,” says Mr. Norris. In a quick huddle, the po...